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As one of the country’s largest family-owned and -operated prepared foods businesses, it may be hard to imagine our humble beginnings in the rural farmhouse kitchen of Mildred and Earl Reser. It was 1950 when Mildred began perfecting her own potato salad and selling it as Mrs. Reser’s Salads to various local stores in order to supplement the family income. Little did she know she was laying the groundwork for a brand now known to families across the nation to be synonymous with good food, good people, and good times.